About Us

We can be the change today, by producing plastic free and biodegradable products

Our story

 entered the hygiene care business in 2010 and quickly recognised the opportunity for  disposable products that were compostable and made completely from renewable materials. We started looking for businesses that made environmentally friendly materials for the baby and adult hygiene industry, but after several years looking with little success  we decided to develop our own. We now have a range of products which are ethically produced, and highly biodegradable or compostable. This stretches to our packaging, which is made from our sustainable GMX material. This therefore leaves us with a product we are proud to say is a genuine ‘end of life’ solution.

Our mission

Our mission is to produce biodegradable products and solutions, which provide a smarter and better choice for consumers, and a credible ‘end of life’ solution in a category struggling to meet the heightened expectations and trust of consumers, and a universal call to reduce the long term damage of rampant consumerism on our planet. Our aim is to make all our products 100% plastic free, compostable/biodegradable and use only sustainable materials.

The Team

Harvey Samuel


Harvey is an entrepreneurial visionary and founder of several successful businesses. After spending several years in research and development into innovation and investing in his own start-up businesses, his philosophy is to create solutions for everyday problems. He has the ability to see future trends and opportunities, and has the drive, belief and passion needed in his pursuit to make a difference. He is down to earth and very interpersonal, while remaining focused on the global picture. Harvey feels strongly about the future state of the environment and the part businesses must play to make the change.

Mike Dries

Director of Sales and Marketing

NU Personal Care has the privilege of welcoming Mike Dries to its executive Board. As director of Sales and Marketing, for almost 40 years Mike excelled in FMCG working with the major supermarkets, including Tesco, Asda, Sainsbury’s, Waitrose, Morrisons, Co-op Group and many multinationals. As a sales director for Heinz, Mike enjoyed a long and illustrious career, and has brought this wealth of experience to NU.

Lynus Samuel

Head of Finance

As a valuable member of our NU team, Lynus brings a wealth of banking and finance experience with over 16 years’ experience in private and public banking. Her leadership qualities were quickly identified, and coupled with her knowledge of finance, Lynus was promoted and given the responsibility of heading up a specialist team of traders handling the banks International, foreign, and currency trading.

Who we are

NU is a group of passionate and principled experts in different fields, driven by the opportunity to create change and make a genuine difference.

We have been developing products and solutions that provide a smarter choice for consumers, and a credible ‘end of life’ solution in a category struggling to meet the heightened expectations and trust of consumers, and a universal call to reduce the long term damage of rampant consumerism on our planet.

Our Aim

Nu was created to challenge the conventions of the personal care market, that no longer represents what savvy consumers are looking for… and what’s good for the planet. Since conception, we have used our sustainable materials technology to broaden our product range. We offer every individual the personal responsibility for their choices and actions, that recognizes their individuality whilst empowering them – Time for change is now. We are the change.

We are offering every individual the personal responsibility for their choices and actions, that recognizes their individuality whilst empowering them – it’s time for change. We are the change.


NU provides a tried and tested answer to the problem that is landfill waste, deforestation and lack of environmental sustainability. We believe our Bamboo product range is the solution because its stand out feature, is its ‘end of life’ credentials and potential.

NU recognizes sustainability is a must have, not a fashionable add-on. We are problem solvers… we want to cause a change.

The Nü Bamboo product range

The Voice of NU News

Martin Dorey

Martin is a writer, surfer and camper van owner with a passion for marine conservation and “cleaning up”.

Creator of #2MinuteBeachClean, presenter of One Man and His Campervan and author of The Camper Van Cookbook, Martin has been to all kinds of brilliant and interesting places and believes in “leaving it nicer”. He’s received praise from the likes of the BBC, Radio 2, Metro, Mail on Sunday and the Independent.

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NU Bamboo Testimonial

Laura Rajaram


I found that NU nappies were excellent across absorbency, protection & comfort. I would also recommend them to others.

NU Bamboo Testimonial

Peta Trussel


I usually use cloth nappies, then we tried NU Bamboo nappies and found them to have excellent absorbency & comfort...and good protection.

NU Bamboo Testimonial

Sophie Wright


I found NU nappies to be really well made, and a great fit for my baby. I like the choice to do something good for the environment also.

Caley Hannen

Whilst sampling the nappies it was a really warm day. My child remained cool and dry, the nappies are super absorbent and the natural antibacterial fibres helped give a cooling feeling while the nappy was worn. I felt these nappies had a longer wear time than our standard nappies we use.

Emily Smith

Nü have found the answer - compostable, eco friendly nappies! They are super soft, and super absorbent, and because bamboo fibres are naturally clean and pure, the nappies themselves help prevent nappy rash! Recently it has been hot, my child has been comfortable throughout the day even in 32 degree heat, and throughout the night! Even better all packaging will biodegrade within 2 years!

Stacie Hill

On opening the nappies, the first thing I noticed was how soft to touch the nappies actually were. They are a lot different to standard wood pulp nappies on sale. The brand states that the bamboo pulp soaks up more than your usual nappy, and that it would keep him dryer for longer. They weren't lying!! I was eager to see how much sustainability it had throughout the night.
Our usual nappy, although usually doesn't leak, Is normally bulging in the morning ready for a change ASAP! My child actually slept in longer this morning, and the nappy felt nowhere near as full as it usually does. The fact he slept so well too means he probably felt more comfortable too!
I really do rate these nappies and would highly recommend all our baby friends to give them a try too!

Nichola Woad

Just would like to thank you for the samples again and tell you the nappies are great. The best thing about them is I wasn’t expecting them to be so soft! Also the wear overnight was brilliant, no leaks!